Powered by Skedda: Introducing AllBooked, Skedda’s booking system designed specifically for.....
Velocity Cricket is a modern training facility built to give players, coaches, and teams access to high-quality space on their own schedule. Since opening, it’s built a strong local following, with a mix of individual players, group bookings, and coaching sessions throughout the week.
Mississauga, Ontario
Athletic Facility
When the team behind Velocity Cricket set out to open their facility, they weren’t just thinking about scheduling or lane availability. They were building a model that could run around the clock.
That meant players needed to check availability, book time, and access the facility entirely on their own.
But making that model work in practice wasn’t simple. Without the right software, it would require constant admin.
Bookings, payments, and access all had to work together without manual coordination. At the same time, the model had to make financial sense. Running a 24/7 facility only works if it reduces day-to-day work while keeping staffing costs under control.
Done right, the model had the potential to significantly reduce staffing costs. And with the right software in place, it did.
From the start, the goal was to build a facility that could stay open around the clock without requiring someone on-site at all times.
That approach wasn’t just about convenience. It became a clear differentiator for the business, while also opening up more hours for players to book lanes that would otherwise sit empty.
“It’s made a significant difference. We’re one of the only facilities that do that.”
Instead of relying on staff to manage bookings and access, players can handle everything themselves. They can check the live calendar, reserve a lane, and access the facility without back-and-forth.
Once a booking is made, players receive everything they need, including access instructions and entry details. Bookings, payments, and entry work together to create a seamless, self-serve experience where players can arrive and start their session without staff on-site.
With no need for manual coordination, the facility operates without additional staffing, lowering overhead while opening up more hours for players to book.
“Over the last two years, we’ve saved about $60,000 in staffing costs just by not having someone there during those hours.”
For a 24/7 model to work, the booking experience has to be simple enough for customers to manage on their own. That was one of the biggest factors in choosing AllBooked.
“Honestly, the user interface is great. Everything's right there in front of you. It’s really easy to book.”
That simplicity isn’t just a nice-to-have. It determines whether the system reduces work or pushes it back onto the team.
With AllBooked, availability is immediately clear. Lane details, dimensions, included equipment, and instructions are all visible at a glance, so players don’t have to guess what’s open or reach out before booking.
That wasn’t the case with previous booking platforms.
“People found it extremely confusing. They couldn’t tell what was available, so they’d end up calling us instead.”
That’s the consequence of a poor booking experience: every unclear booking turns into back-and-forth. With AllBooked, that friction disappears. Players can instantly see what’s available and book in seconds.
While booking is easy for customers, each reservation is far more complex behind the scenes—but AllBooked takes care of the heavy lifting.
Pricing shifts based on time of day and season, with higher rates during busy evening hours and lower pricing during slower periods to keep lanes filled.
“We have peak hours, non-peak hours… it all changes depending on demand.”
With AllBooked, pricing rules are built into the system, so rates adjust automatically without needing manual updates.
At the same time, some lanes serve multiple use cases. For example, a full-field booking takes up several individual lanes, meaning those lanes can’t be booked separately at the same time.
With AllBooked’s space sharing rules, these constraints are built directly into the system—automatically blocking conflicting bookings and ensuring the right setup every time.
The result? Better space utilization, no lost bookings, and more revenue captured from every available lane.
Velocity Cricket didn’t just open a facility. They built a system that runs on its own.
By automating the entire booking experience, the team turned a 24/7 vision into a profitable, scalable operation.
And in the process, they saved over $60,000 in staffing costs while opening the door to more revenue by making every hour available.
