There’s no single playbook for running a profitable golf simulator facility. Some operators go big and automate everything; others keep it lean and grow one bay at a time. Neither model is wrong. The question is which moves are right for your facility: what to automate, when to expand, and how much to run yourself.
This conversation puts two golf simulator operators with completely different answers side by side. You’ll hear how each one runs a self-service, automated business, how they decide what to automate and when to grow, and what they’d each do differently. Together, their experiences offer two real-world models to borrow from, no matter what stage your facility is in today.
Brian Stenson built a large, standalone operation with six simulator bays and an automation stack that keeps the business running smoothly while he’s off-site. Nick Notto runs lean: two simulators, low overhead, a business he can run from anywhere, and a plan to grow one bay at a time.
Same end goal. Completely different roads.
Whether you're mapping out your first facility or looking to sharpen what you've already built, this conversation was made for you.