Webinar

Best Ball: Two operators go head-to-head on how to run a profitable indoor golf simulator facility

August 18, 2026

Overview

There’s no single playbook for running a profitable golf simulator facility. Some operators go big and automate everything; others keep it lean and grow one bay at a time. Neither model is wrong. The question is which moves are right for your facility: what to automate, when to expand, and how much to run yourself.

This conversation puts two golf simulator operators with completely different answers side by side. You’ll hear how each one runs a self-service, automated business, how they decide what to automate and when to grow, and what they’d each do differently. Together, their experiences offer two real-world models to borrow from, no matter what stage your facility is in today.

Brian Stenson built a large, standalone operation with six simulator bays and an automation stack that keeps the business running smoothly while he’s off-site. Nick Notto runs lean: two simulators, low overhead, a business he can run from anywhere, and a plan to grow one bay at a time.

Same end goal. Completely different roads.

Whether you're mapping out your first facility or looking to sharpen what you've already built, this conversation was made for you.

Speakers

Brian Stenson
Owner of TeeBox 24/7 Indoor Golf
LinkedIn

Brian Stenson is the owner of TeeBox Golf, a fully automated 24/7 6-bay indoor golf simulator facility built around a seamless self-service customer experience. With a background in sales strategy, customer experience, and operational excellence, he offers a practical view of how to use technology to streamline operations and enhance the customer journey. Since launching TeeBox Golf, Brian has focused on automating bookings, access, and day-to-day operations, allowing the business to scale efficiently with minimal staffing. He shares real-world lessons, best practices, and the strategies that have helped create a smooth experience for both customers and the business.

Nick Notto
Owner of Pin High PGH
LinkedIn

Nick Notto is the founder and owner of Pin High PGH, a two-bay indoor golf simulator facility in Moon Township, Pennsylvania. Originally from Buffalo, New York, Nick earned both his Doctor of Pharmacy and MBA from Duquesne University while building a career as a pharmacist. Alongside his full-time profession, he founded Pin High PGH with a focus on premium technology, sustainable growth, and creating a year-round destination for golfers of all skill levels. Through local partnerships, club fitting events, leagues, and community engagement, Nick has grown Pin High PGH into one of the Pittsburgh area’s premier independent indoor golf facilities.

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