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The Green Pinnacle is Auckland's first luxury indoor golf club. The venue features 11 private bays across two levels, each equipped with Trackman technology and full in-bay food and beverage service. With tiered memberships, professional coaching, and corporate and private events, The Green Pinnacle serves golfers of all skill levels, from first-timers to competitive club members.
Auckland, New Zealand
Athletic Facility
“There isn't really a go-to booking platform in the golf simulator or driving range industry,” says Keegan Dagg, Operations Manager at The Green Pinnacle, a premium full-service indoor golf simulator facility—and if you’re in charge of a golf facility, you know that struggle all too well.
For their golf sim to start strong, they needed to have the right systems in place before opening, including booking software.
Already having been burned by appointment-based tools like Acuity at a previous golf club, Dagg started with what should have been the obvious choice: Trackman's own booking software, given The Green Pinnacle's bays already run on Trackman hardware.
Yet, he was surprised to find that the Trackman booking software didn't match their state-of-the-art hardware.
"I probably spent like a week trying to wrap my head around Trackman's software, but there were just too many things that weren't working."
Dagg says it couldn’t handle buffer times between sessions, which are non-negotiable when customers are eating, drinking, and socializing, and the system used an obscure payment processor that was difficult to even get set up with.
This drove him on a month-long hunt for the right solution. 10 booking systems later, and drawn-out conversations with providers who “couldn't fathom” what he wanted, he landed on AllBooked.
When asked why, his immediate response was: “The thing that really sold me into it was the map.”
But that’s just what caught his attention. What kept him was everything beneath it:
From the outset, Dagg was building for the long term. But he also needed a system that supported the realities of opening a new indoor golf facility—so selecting a booking platform was about more than just choosing another tool in a tech stack. It was about laying the operational foundation that would determine whether the facility would grow or plateau.
The first things that had to work were time blocks for buffers between bookings. Full-service venues naturally experience delays, so 15-minute buffers were key to keeping the overall experience from falling apart. This was the exact thing that Trackman’s software couldn’t do, and one of the first things Dagg set up in AllBooked.
But buffers were just one piece of the puzzle. Access and availability logic ensures that bookings happen for no less than 30 minutes at a time, keeping the schedule tight enough to prevent shorter, less lucrative bookings.
“It almost feels like you've got all these different 'ifs,' 'whens,' and 'if this happens' scenarios built right in… it feels very free-flowing and it’s not limiting."
Payments were just as easy. After struggling to set up Trackman’s payment processor for a week, he was relieved to find that it took about 10 minutes to set up AllBooked and Stripe.
“Being able to just link a Stripe account was a godsend... if we can't take people's money, there's not a real point.”
In AllBooked, golfers are required to pay via credit card or mobile wallet at the time of booking and payments are collected automatically through Stripe—so there’s no need to chase down customers or manage invoices.
Between AllBooked’s rules engine, buffer logic, and payment infrastructure, Dagg has built an operational foundation that many booking platforms have yet to match.
“I've had people try to sell me other ones and I'll be like, 'Oh, what if I want to do this?' and they're like, 'Oh, we don't really have something for that.' Why not?”
With a new business and no existing customer base, Dagg needed to remove every barrier between a golfer finding The Green Pinnacle and actually booking a bay. That started with AllBooked’s public-facing calendar, where anyone on the internet could browse availability without entering their details.
As soon as someone clicks “Book a Bay” on their site, they are immediately directed to an interactive custom map of the facility, where they can click on different bays and browse availability.
"I don't want to have to create an account just to see if I'm going to be able to play, right?"
Across 18 months and more than 2,500 golfers, that experience has held up without a single double-booking, overlap, or scheduling error.
"The biggest thing is that we've had zero complaints or zero issues due to bookings, which is kind of unbelievable. I'm kind of surprised."
At the start, Dagg kept memberships simple. He created a flat prepaid annual plan of $2,000 NZD, tagged members in AllBooked, and used quota rules to limit them to two hours of booking per day.
But a single expensive plan giving every member the same access wasn’t going to work long term. As the customer base grew, bays started hitting capacity and the $2,000 annual commitment was too steep for most golfers to justify. Dagg needed a structure that could bring more people in at prices that matched how they actually used the facility.
When AllBooked Memberships rolled out in early 2026, Dagg rebuilt from the ground up:
Perhaps the biggest change? New members can now choose a tier directly on The Green Pinnacle's website, pay, and start booking right away with all access and perks applied automatically.
"As we grow, AllBooked gets almost like better for what we want it for.”
"We've managed to increase our utilization from around 40% to 50% every month. Without the additions from AllBooked, it wouldn't be possible."
See how The Green Pinnacle built their golf simulator membership program from scratch.
A year and a half in, and Dagg’s investment in AllBooked has only compounded.
Dagg says he only spends “about four hours a month” on booking admin, which, for someone who spent a week just trying to get set up with Trackman’s software, is a stark contrast.
"It's kind of shocking how seamless it’s been."
The business Dagg has built using AllBooked is impressive, but it’s just the start. He has big plans, including tripling his membership base and transitioning to a members-only model.
"My absolute end goal is that we triple the amount of members we have and then we have no choice but to block off the bookings to the public and have it members-only. And then everything just becomes fully automatic."
That's not far-fetched. One AllBooked operator has already done it—and runs fully unmanned, 24/7, with zero hands-on work required.
